Jemaa el-Fnaa & the medina
UNESCO square at dusk, the souks of Semmarine, Mouassine and the dyers' lane. Best with a licensed local guide on day one to lay the map.

Imperial city · Central Morocco
The red city: souks, riads, gardens and the gateway to the Atlas.
Best time
March–May and September–November
Recommended
3–4 days
Airport
Marrakech Menara (RAK)
Region
Imperial city · Central Morocco
Marrakech is Morocco's most-visited city and the practical base for most private tours — a 90-minute flight from most European capitals and three hours by road from the High Atlas, the Agafay desert and the Atlantic. Inside the ochre walls you'll find the UNESCO-listed medina, the Jemaa el-Fnaa square, the Koutoubia minaret, Bahia Palace, the Saadian Tombs and the Yves Saint Laurent / Majorelle gardens. Outside the walls, the Palmeraie hides quiet boutique hotels and golf courses.
What to see
UNESCO square at dusk, the souks of Semmarine, Mouassine and the dyers' lane. Best with a licensed local guide on day one to lay the map.
19th-century palace courtyards, zellige tilework and the rediscovered Saadian necropolis behind the Kasbah mosque.
Cobalt-blue garden bought by Yves Saint Laurent in 1980, plus the museum charting his Marrakech years.
Stone desert 40 minutes from the city — camel rides, dune-buggies, sunset dinners at lantern-lit camps.
An hour into the mountains: Berber villages, waterfalls, lunch beside the river.
Itineraries
Every itinerary below is privately operated, fully customisable, and includes a deep stop in Marrakech. Click any tour for the day-by-day plan, the map, dates and pricing.
5 daysBestsellerSahara
A small private 4x4 expedition to the wilder, quieter dunes south of Zagora. Three nights under canvas with Berber hosts, one night in a kasbah, all driver-led.
8 daysSignatureMulti-day
Eight nights tracing the imperial route — Marrakech, Meknes, Volubilis, Fes and Chefchaouen — with private historians, riads inside every medina and a dedicated driver throughout.
12hTop ratedMarrakech
Pre-dawn pickup, 60-minute flight over the palmeraie with the Atlas turning gold, breakfast in a Berber tent, optional camel ride.
3 daysSmall groupMountains
Summit Jbel Toubkal (4,167m) with two certified mountain guides and mule-supported camp. Includes a Berber hammam on return.
2 daysCoast
Two days on Morocco's windward coast: argan cooperatives, oyster lunch at Oualidia, sunset on the ramparts.
12hRareAviation
Lift from Asni pad, cross the Atlas ridge, lunch by the lagoon at Oualidia. Up to four guests. Pilot included.
1 daysMarrakech
Souk shopping with chef Fatima, then a tagine-and-bread workshop in a private home above the river.
3 daysMarrakech
Riad stay, private medina morning, Yves Saint Laurent and Majorelle, hammam ritual, dinner at a chef's table.
3 daysSahara
Three days from Marrakech over the High Atlas and down the palm-fringed Draa Valley to the golden dunes south of Zagora — the most accessible edge of the Moroccan Sahara.
7 daysSignatureMulti-day
Our most comprehensive private circuit: Marrakech, High Atlas, Dades and Todra gorges, Merzouga Sahara dunes, and Fes — seven days, one dedicated driver, no compromises.
1 daysMountains
A day in the Berber valleys an hour south of Marrakech: a Berber village walk, a saffron cooperative, riverside tagine lunch and an optional waterfall hike through the Atlas foothills.
4 daysCoast
Four unhurried days on Morocco's Atlantic seaboard: argan forests, the whitewashed ramparts of Essaouira, fresh oysters at Oualidia lagoon, and the fishing port of Safi — all privately driven from Marrakech.
6 daysSignatureMulti-day
A six-day private honeymoon circuit: two nights in a top-tier Marrakech riad, a night at a restored Atlas mountain lodge, a sunrise balloon flight, and two nights at a luxury desert camp in the Sahara — every detail curated for couples.
5 daysSmall groupMulti-day
A five-day private circuit built around golden light: Aït Ben Haddou at dusk, the Dades gorge at first light, Todra at midday, and the Erg Chebbi dunes at dawn and sunset — driven by a guide who knows exactly where to position you.
4 daysFamilyMulti-day
Four gentle days designed for families: a private medina walk at a child's pace, a camel ride in the Palmeraie, a Berber cooking morning in the Ourika valley, and two days on the Atlantic coast at Essaouira — beaches, ramparts and sardines on the port.
10 daysBestsellerMulti-day
The complete Morocco experience: Marrakech medina, High Atlas, Aït Ben Haddou, Sahara dunes at Merzouga, Fes, Chefchaouen, and the Atlantic coast — ten days in one private vehicle with a dedicated driver-guide.
2 daysMountains
A two-day escape: the Ouzoud waterfalls — Morocco's most spectacular, at 110m — followed by a night in a family-run Atlas guesthouse, Barbary macaques in the cedar forest, and an olive-oil mill stop on the return.
3 daysLuxuryMulti-day
Three luxurious days without a long drive: two nights at a design lodge in the Agafay stone desert 30 minutes from Marrakech, a High Atlas foothills ride, a private hammam, and an optional sunrise balloon at dawn on the second day.
3 daysCoast
Three unhurried days on Morocco's Atlantic seaboard: drive west through the argan forest, sleep two nights inside Essaouira's UNESCO-listed medina, walk the Portuguese ramparts, grill sardines on the fishing port and ride the wind-swept beach.
6 daysOff the beaten trackMulti-day
Six private days into southern Morocco's Anti-Atlas: the walled Berber city of Taroudant, the silver-jewellery souks of Tiznit, the extraordinary pink-granite boulder landscape of Tafraoute, the painted rocks of Jean Vérame, and the almond blossom of the Ameln Valley.
2 daysMountains
A two-day Ourika Valley overnight: afternoon village walk and saffron cooperative, a night at a Berber family guesthouse above the river, sunrise with the Atlas peaks, and the Setti Fatma waterfalls before returning to Marrakech.
12hMarrakech
Two-hour private bath ritual: black soap, exfoliation, argan oil massage. After-hours bookings on request.
12 daysSignatureMulti-day
Morocco's defining circuit from north to south: Tangier, Chefchaouen, Fes, the Sahara at Merzouga, High Atlas, Marrakech and the Atlantic coast — twelve days with one dedicated driver-guide and hand-picked accommodation throughout.
5 daysBestsellerMulti-day
Five private days combining Marrakech's medina with a full Sahara experience at Erg Chebbi: High Atlas crossing, Aït Ben Haddou, camel ride, two nights in a luxury desert camp and a different route home through the Dades gorge.
3 daysBestsellerMarrakech
Three days in Marrakech done properly: a riad inside the medina, a private historian morning, Jardin Majorelle, a day trip into the High Atlas foothills, and a traditional hammam ritual — all privately arranged.
9 daysSignatureMulti-day
Nine private days combining Morocco's four imperial capitals, the Atlantic port of Essaouira and the windswept Oualidia lagoon — the definitive slow circuit of the country's cultural and coastal highlights.
4 daysRareSahara
Four private days to Erg Chigaga — Morocco's most remote luxury dunes, 40km past the last paved road south of M'hamid. High Atlas crossing, Draa Valley palms, a night in Zagora, two nights at a solar-powered private camp in the deepest Sahara.
Before you go
Concierge
Tell us your dates, group size and pace. We'll send back a written proposal within 24 hours — private guides, transfers, riads, the lot.
Request a proposal →FAQ
Three full days covers the medina, the major monuments and one half-day excursion (Agafay or Ourika). Four lets you add a slower riad morning or a hammam ritual.
Yes — the medina is policed and well-trafficked. Standard urban precautions apply: keep valuables out of sight in crowded souks and use registered taxis or a private driver after dark.
March–May and September–November have warm days (22–28°C) and cool evenings. June–August can reach 40°C; December–February is mild but evenings are cold.